The Aha! Moment
Academy Testimonials

After applying our career planning approach, participants have:

27%

Found deeper sense of purpose and fulfilment in their existing career with a clear path for the future

42%

Transitioned into a new field, industry or career

34%

Started their own businesses or turned to full time employment after running their own business

Before Aha! Moment

Problems

Lack of clarity and direction

Limited career growth opportunities​

Low job satisfaction and fulfillment

Difficulty transitioning to desired roles

After Completion

Results

Clarity, confidence and quick career transitions

Enhanced salary and life-work balance

Improved job satisfaction and engagement

Increased competitiveness and marketability

Why is different?

Evidence-based and well-researched

Passion and care for clients

Practical strategies, not just theories

Easy, comprehensive and unique approach

Is it worth it?

ROI on money, time AND mental health

Changes the way you think

It's not a cost but an investment

Develireved 10x more than expected

Real Stories. Real Transformations.

Nicola Cotton

Lead Resilience Officer | Changed Careers From Operational Manager in NHS After Analysing her Skillset, Repurposing and Rebranding Herself.

It’s made me realize that you can make big changes. It doesn’t have to be all or nothing. It doesn’t have to turn your life upside down.

From "lost & burnt out" to a clear career vision

Ended imposter syndrome & Sunday dread

Making a difference feeling valued & supported

The person I was a few months ago to the person I am today is not the same person. I rediscovered my work purpose and started a business. I’m in a completely different place.

Rediscovered his essence & Zen practice

Launched business with a multi-year plan

Went from working 12-hr/day to balanced work

Dean Soukeras

Product Manager | Remembered his Purpose and Started a Newsletter Business Aligned With It

Martial Faure

Sales Manager Benelux | Clarified his Mission and Purpose and Aligned his Career With it for Greater Fulfillment

I now enjoy what I am doing. I get up with a lot of energy in the morning. It changed my professional and private life, I'm also earning more. I don't have the impression I'm working.

More energy, better pay & a clear path forward

Stopped people-pleasing; he believs in himself

Now making a visible difference in the world

I feel like weight has been lifted off me - I was able to get clarity about my purpose and a plan to get the things I want from my career on my terms.

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Chris Charambalous

Lego Seriour Play Consultant | Started A Business Of One After Working As A Product Delivery Manager

I didn’t feel like I had freedom or autonomy to really be me. Now I have more confidence now. I have less fear. I have more direction, clarity.

Broke through her biggest career block

Created a 15-year plan incorporating travel

Turned her teaching role into a strategic stepping stone

Denise McKendry

Teacher | Found Deeper Purpose & a New Passion in the Existing Career with a Clearer Path and More Aligned Lifestyle

Stefka Bodurova

Senior Administrator | Changed Careers from Retail to Conservation

The biggest Aha! moment for me was not on only during the program, but also after the program – it actually changes you as a person, your mindset.

Found her unique talents beyond typical personality traits

Repurposed her hospitality experience into environmental conservation work

Wakes up excited, working with a team she loves, on a mission she believes in

I've got the work-life balance that I wanted. I found my contribution. I feel like I'm totally in control of my diary. It's transformational.

Escaped the achievement wheel to design a portfolio career

Broke free from poor work-life balance in 3-4 months

Now spending more time with family doing meaningful work

Lucie Lachnitova

Leadership and Team Coach | Transitioned from a Full Time Management Job into a Flexible Portfolio Career

Silviuuuu. I got the jobbb. I can't believe. I am so so so happy. I cant thank you enough. You have no idea what this means to me 😭😭😭!!!

Maria
Maria M.

Foodbank Manager | Created a Strategic Career Path That Enabled Her to Be As Successful as She Was Purposeful

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60-minute Career Strategy Session

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Rosemary

Changed Careers from Marketing Manager to FinTech at 51 Without Post Secondary Education

It made me not helpless anymore. You can't be an independent adult and feel helpless. This entire journey is transformative.

Overcame ego-shattering layoff in oil industry

"Found" herself & learned to trust herself again

Embraced new world: crypto & cybersecurity

I have clarity and also kind of a compass. This gives me confidence to know I'm at the right place, at the right time, doing the right job.

Learned to listen to what he really wants instead of what he "should" want

Found clarity, direction and motivation

Upgraded everything: salary, portfolio & team

Jason H.

Account Manager | Upgraded Salary, Purpose, Company and Team (in the Same Field)

Radha Daniel

Senior Consultant | Transitioned from Consultant Manager to a Flexible Portfolio Career

It was worth the investment on not just a get another job but an investment in terms of my mental health.

Went from 60-hour burnout to energizing portfolio career

Created a flexible 2.5-day role with freedom to lecture & explore

Saved £15k & 1 year by skipping unnecessary MBA - with a strategic career plan

I'm so grateful to be able to make a positive impact in the community, whilst using all the skills I've gained as a Chef. I can't thank you enough for everything I've achieved in this program!

Rachel Mel.

Food Safety Coach | Transitioned From a Physically Distressing Role as a Head Chef to a More Sustainable Career

When I spoke to you it wasn't just about CVs, and tactics but 'what is it that you want to do'. It's a mixture of life and career coaching. It gave me confidence that although I don't know you, you guys had something solid rather than a random coach online.

Overcame paralyzing anxiety & overthinking

Defined what she actually wanted

Landed role in London as an expat

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Divya Sood

Operations Manager | Changed Countries and Industries without Needing Further Education

Anna Dust

Facilitator | Changed Careers from Customer Service to Workshop Facilitator

Just go for it. It gives you strength and it gives you courage. It empowers you. It gives you more freedom.

From feeling lost & trying everything to 10-year plan with clarity

Merged childhood passions with life skills into unique purpose

Broke free from vicious cycle of job-hopping

I'm going to keep going with all this adventure. For now, just work and make money and serve people in their houses with their lawn and their gardens.

Stopped seeing work as just a paycheck

Overcame "no passion" paralysis

Found fulfillment in current career by "serving"

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Julian
Gardener | Changed Countries, Found Purpose And Secured A Role Within 3 Months

This has been trully transformational and I'll recommend you to everyone. I actually did it already - which is a statement to the value you offer.

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Marion Mathou

Product Marketing Manager | Found Clarity With a Strategic, Purpose-Driven Plan & Transitioned Into A Portfolio Career Mixing Yoga Teaching With Marketing

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60-minute Career Strategy Session

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Mandy Robertson

Lawyer | Transitioned into the Property Investment Industry Using Her Current Skills and Reignited Her Sense of Purpose

I wasn't sure whether I wanted to get out of law. Or whether I could do it. During the programme, I felt so liberated. It's so eye-opening.

Escaped 21-year "comfortable rut" she thought she'd be stuck in until retirement

Broke through the "age barrier" belief holding her back

Realized career change isn't rocket science—just needed the right guidance

I was able to easily identify my purpose. After this clarity came, I was able to define my job and literally go for it: I went from $110k to $152k.

Discovered his purpose

Defined his career direction

Increased earnings at a top company

Miguel Tinoco

Systems Engineer | Learned to Sell His Skills & Found an Amazing Job in the Same Field

Anne Francoise

Career Management Consultant | Transitioned from HR Business Partner (Director) to Consulting

I had all these voices in my head telling me, ‘It will never work.’ Now I have clarity and determination. And I have none of those voices anymore.

Discovered where her career went wrong—and why

Created a strategic career plan that used her current experienced to get paid just as well

Now lives aligned with her values, not just her paycheck

I thought I would find things being stripped away from me. But it's really the opposite. Nothing is being stripped away from me. I'm just developing tools on how to understand the things that I have and how to work with them.

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Barrett Deitz

Found Deeper Purpose in His Current Career As a Product Manager

I'm so excited. I have that certainty that my plans are in place. I've never felt like this before.

Went from depressed and taking sick days to waking up genuinely excited

Created his vision plan despite feeling overwhelmed at first

Landed startup role where he can drop the mask, selling products he believes in

Ben Smith

Field Sales | Found Deeper Purpose in the Same Field with a Clear Purpose for the Future 

Roxanne Bravo

Language Instructor | Changed Careers from Teacher to Language Instructor 

I was constantly trying to find my way as in what do I do. I appreciate this course. I have learned, and I have grown so much.

Finally defined her work purpose after years of second-guessing

From overwhelmed and depressed to excited and growing

Stopped questioning "am I good enough?" and started moving forward at pace

This program is very different than anything else I've ever done, and at times it will be very difficult, but it's absolutely worth it.

Gained complete clarity on where he's going after 7.5 years as a business owner

Stopped limiting himself with "that's not me" or "out of reach" thinking

Interviews surge after quick strategy change

Derek Wilson

Project Manager Transitioned From Business Owner to Project Manager

I realised I have a lot more skills than I previously thought. And I don't have to stay stuck in a comfortable role just because it pays the bills.

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Lauren B.

Changed Careers and Started a Business of One – From Operations to Content Creation

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60-minute Career Strategy Session

I got rid of so many boundaries and limits. The programme is so intense, and it touches on so many aspects... it is impossible not to find clarity.

Tackled past experiences, family influences and self-imposed limits

Discovered what makes her happy in a career for the first time - in only 2.5 months

No more constantly rewriting CV for random jobs with the focus gained

Mar Rado

Building Tiny Homes | Remembered Her Purpose and Changed Careers

Claudia Salmon

Tour Producer and Promoter | Rebuilt Confidence and Returned to Music Industry

I woudn't be here without you. This job is 100% your system. I never thought I could do this but... it works.

Mapped her entire career path to host epic music events

Landed her dream job in the concert field with Luis Miguel in Mexico

Now she does work that lights her up every day

I wouldn't be here without the coaching, that's clear. Financial investment - 100% worth it, time also because it changes the way you think.

Stopped feeling like a failure - becoming a different person

Ended a decade of "I don't belong here" in financial software

Is now appreciated for skills that had no place in her old role

Lena Jahed

Technical Writing in Healthcare Software | Transitioned from Project Manager in Banking

Thank you for your help and support, Silviu. You returned me my real self!

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Sandra Amchik

Found Deeper Purpose & Developed a Portfolio Career: Learning Experience Designer + Rare Tropical Plants 

Masum Ahmed

Commissioning Analyst | Transitioned From Monitoring Officer To Commissioning Analyst

All of this stuff which I paid the previous coach for [$3k]- you delivered 10 times more value.

Finally found what was missing from standard career assessments

Stopped treating career change as a logistics problem, started with essence

Landed an interview after just one attempt in a "didn't think I'd get it" role

You just have to trust that going after your passion makes sense in the adult world. I also almost doubled my salary.

Discovered hidden skills in product ideation she didn't know she had

Built a strategic career plan, not just another job

From years of feeling stuck to confidently managing her career

Zoe Samara

Found Deeper Purpose & Transitioned From Product Development Manager to Exploration Lead

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Thus began a four-year odyssey of travelling all over North America and Europe taking any course and studying any approach that I thought may give me a clue to helping people decide what they wanted their careers to be and how they would accomplish that. I participated in workshops ranging from Shamanism in Arizona to Business Leadership at Berkely, CA. After being introduced to Joseph Campbell and his Hero’s Journey motif, I decided to use that as the background for my work. This solved my problem of providing unemployed people with career programs for jobs that would get filled anyway. Encouraging people to heroically contribute to making our world a better place is a worthwhile investment of taxpayer’s money I thought, and still do.

While taking courses and having experiences during the day I was reading fanatically at night. I read all of Campbell’s and Carl Jung’s published material, explored the Perennial Philosophy as described by Houston Smith. I covered all of Peter Drucker and Alan Watts, and looked into Nietzsche, Emerson and Freud. While driving I would listen to tapes of Wayne Dyer, Deepak Chopra and others. As I came across each new concept, I made a note to include that somewhere in the modules of my workshop.

A critical point of this journey occurred while I was participating in what turned out to be a, for me, life-changing program (Practitioner of Organizational Behaviour) through University Associates in San Diego. The curriculum involved three ten-day stints in San Diego where we were introduced to many of the leading lights of the time from the business and human potential worlds. It was during this course that I met the brilliant American psychologist, Dr. Will Schutz (Joy, Profound Simplicity, The Human Element, FIRO Theory, etc.). Will became enamoured with my quest and offered to help me with it.

Thus began another four-year journey – to develop what would become The Implicit Career Search.

In 1990 I was living in Salmon Arm, BC and contracting to both the Federal and Provincial governments to provide services to the unemployed in that area. Due to the employment contract field being new at the time and Salmon Arm being isolated from the main centres, I was given free rein to experiment with different approaches.

I also had the security of a contract, that ran for four years, with the federal government, that provided me with 16 participants a month to experiment with. Will and I devised a process where we would design a ten-day workshop that would provide participants with an internal and external ‘heroic journey’, I would deliver the workshop and then we would discuss the outcomes of each exercise and either keep, revise, or replace them for the next workshop. Will taught me six different methods to apply in workshops: lecturettes, written assessments, guided imagery, movement, group feedback and non-verbal exercises. Delivering guided imagery in Salmon Arm in 1990 produced some interesting reactions!

Our 3 goals were to:

1. Discover what the main motivation would be to get people enthusiastic, and re-energised for looking for work.

2. Develop an approach that would make their job search practical and sustainable.

3. Have the approach be a worthwhile investment of taxpayer funding.

As an aside – an entertaining book could be written based on the stories that came out of those workshops.

For the first year or so we applied Will’s FIRO Theory to help participants understand where they were getting stuck in their Behaviours, Feelings, and Self-Concept as the Inner Journey of the first 5 days. The Outer Journey was an amalgamation of Richard Bolle’s ‘What Colour is Your Parachute?”, Steven Covey’s ‘7 Habits of Highly Effective People’ (I had become a certified 7 Habits practitioner) and the usual resume writing, job search and interview techniques.

The participants in the first 18 classes became quite motivated. It seemed to me, however, that they were getting an increase in self-esteem but not a focus on a career path. Then one discussion with one client changed everything. Dennis was the ultimate disruptive client, rolling eyes, insulting other participants, constantly interrupting me. After about fifteen minutes of this I called a break and took Dennis into my office to ask what was going on. He forcefully explained how he did not have time for navel gazing as he had no idea how he was going to feed his kids that night, pay the rent at the end of the month and so on. Internally I agreed that this was not the best time for him to participate in this workshop and I thought I was going to say that. I am still shocked at the words that actually came out of my mouth that day, “Fair enough, but when you take care of all that what are you going to contribute to the world.” When he lifted his hand I thought it was to hit me and I began to duck. I then realized he was wiping tears away and he said, “If you can help me figure that out I will figure the rest out myself.” He went on to be the star client of the group and, using his plan from that week, developed his own business running a worm farm in Enderby, BC.

That interaction helped me realize my own work purpose: To develop methods and techniques that will encourage individuals to pursue their implicit careers.

I named the program ‘implicit’ because my experience during the four years of research had convinced that our work purpose is ‘available but not apparent’, we cannot be told what it is, we need to decide that for ourselves.

The Implicit Career Search has since taken on many forms: public workshops, coaching, business programs, online versions and now, a live online version. Through this it has maintained six core modules. Each module is based and supported by theory by academics and scholars, most of whom I have worked directly with in developing the module.

This table is intended to give you a sense of the academic background to each module.

ModuleConsulted Directly With
1Taking Charge (Decision Making) – discovering areas where I have more control than I previously thought.Dr. Will Schutz
2Getting Unstuck (Personal Development) – identifying labels, defensive behaviours, limiting beliefs and ‘shoulds’ that I have, usually unconsciously, taken on and using tools to lessen their influence on my decision making.Dr. Will Schutz
3Personal Mission Statement (Personal Definition) – defining the person I intend to be and putting that into practice.Dr. Stephen Covey
4Work Purpose Statement (Career Definition) – declaring the contribution I will eventually make through my work.Influenced by: Bridges, Drucker, Boldt, others
5Career Development Spectrum (Career Development) – developing the career through the five stages of craftsperson-manager-leader-expert-creatorKen Wilber
6Strategic Career Planning (Career Planning) – identifying vision stages, implementation steps and contingency plansJack Stephens, University Associates  (Applied Strategic Planning)

I am happy to report that The Implicit Career Search is now delivered in Canada, USA, UK, France, Mexico, Belgium, Switzerland, Sweden, and Holland in one of its various formats:

5 day workshop; one-on-one ooaching (live and online); online programs (The Aha Moment and Career Hero) and a 5 day live, online version (Working On Purpose).

The Emergent Leaders Program is a combination of Will’s Human Element workshop (designed for organizations) and The Implicit Career Search. It encourages businesses to provide their employees with implicit career planning to help them decide, based on their work purpose, whether to stay with that business or to develop a plan to move on from it. This approach has resulted in some, to me, incredible results in improving staff engagement and retention.

To this point availability to ICS has been limited to those who have been able to participate in group sessions but now, thanks to the inspired genius of my business partner, Silviu Cojocaru, the program is available to all online through The Aha Moment!